Haribo recorded its highest-ever sales figures for 2025. According to Herwig Vennekens, Chief Commercial Officer of the Haribo Group, the manufacturer’s global turnover increased by 4.5 percent.
This growth allowed the company to outperform the market sector, which, according to market researcher NIQ, only experienced a 1.5 percent global increase in the candy category, including gummies, marshmallows, and licorice. While the family-owned company traditionally does not release detailed specific financial data, Vennekens noted that a quarter of the global growth was attributable to new products.
Furthermore, Haribo management observed a growing consumer shift away from chocolate. This trend is attributed to the rising costs of cocoa beans, which have led to disproportionate price increases for chocolate goods. Vennekens pointed out that gummies are increasingly replacing chocolate in traditional festive treats, such as items for St. Nicholas’s stockings and Easter baskets.
Domestically, Haribo remains the clear market leader in Germany, holding a significant lead over competitors like Storck (gummies), Katjes, and Trolli. Data from market researcher Circana shows that in 2025, Haribo slightly improved its market share by volume to 57.6 percent. Globally, the company employs more than 8,500 people.