2025 Valentine’s Gift Prices Surge, Classic Tokens Outpace Inflation

2025 Valentine's Gift Prices Surge, Classic Tokens Outpace Inflation

Last year, many classic Valentine’s Day presents cost consumers noticeably more than usual. According to the Federal Statistical Office (Destatis), the price of chocolate rose 17.8 % in 2025 compared with 2024. Fresh cut flowers saw a 5.3 % price increase over the same period.

Even those who prefer spending a night out rather than giving chocolate or flowers faced higher costs. Prices for food and drinks at restaurants, cafés, bars and similar venues jumped 3.6 % from 2024 to 2025. In the broader economy, consumer prices overall grew 2.2 % during that time.

Looking at a longer time frame, classic Valentine’s gifts have become even more expensive. In 2025, chocolate prices were 41.7 % higher than they were in 2020, while cut‑flower prices were 38.2 % above 2020 levels. Food and drink prices in restaurants, cafés, bars, and similar venues were 31.8 % higher, compared with a 21.9 % rise in overall consumer prices over the same period.