A significant investment initiative, “Made for Germany” is gaining momentum, spearheaded by leading German business figures who hope it will catalyze a fundamental shift in the nation’s economic trajectory. Christian Sewing, CEO of Deutsche Bank, emphasized the urgency of demonstrating progress to the public, stating that the alliance of prominent companies aims to work in tandem with policymakers to foster growth for Germany and, by extension, Europe. The ambition is to generate renewed optimism within the country.
Siemens CEO Roland Busch articulated clear expectations for the current German coalition government, highlighting the need for political courage to implement structural changes. He stressed that substantial steps are vital, alongside the commitment of businesses that maintain faith in the German location and are prepared to invest. Mr. Busch emphasized that the convergence of these factors is essential to generate positive momentum.
As of Monday morning, 61 leading German companies and investors have already pledged a combined investment of €631 billion within the next three years as part of the cross-industry initiative. Representatives of the alliance are scheduled to present their proposal to German Chancellor Friedrich Merz of the CDU on Monday. The initiative’s success hinges on a collaborative effort between the private sector and government, aiming to reinvigorate Germany’s economic outlook.