A recent study commissioned by the Vodafone Foundation and conducted by Infratest Dimap reveals a complex relationship between German youth and social media usage. The research, surveying 1,046 young people between April 28th and May 18th, 2024, indicates a widespread, often conflicted, pattern of engagement with platforms like TikTok and Instagram.
The study found that nearly three-quarters of adolescents report spending more time on social media daily than they would ideally prefer. A significant 69% utilize these platforms for over two hours each day, with over a quarter (27%) confessing to spending at least five hours daily. Simultaneously, a majority – 61% – express concern that their usage is excessive, leading to a feeling of neglecting other commitments.
While many young people acknowledge the potential for over-engagement, a considerable 47% actively reflect on their behavior and attempt to manage it. Common strategies employed include disabling notifications (69%), activating “Do Not Disturb” modes (51%) and consciously avoiding social media during study periods (60%).
However, the research also highlights a detrimental emotional impact for a notable percentage. Approximately 29% experience feelings of digital stress and 26% occasionally feel guilty surrounding their social media habits. Young women are disproportionately affected, with 52% reporting experiences of exclusion and devaluation through these platforms, compared to 31% of male respondents, often linked to social comparison.
The survey uncovered a strong desire among students and apprentices for guidance on responsible social media use within the educational setting. Over 80% voiced a need for dedicated lessons, school-wide projects, practical tips for balanced usage, or even regular “social media consultations.
A significant gap in guidance exists, however. The study found that a majority of respondents – 53% – report a lack of clear rules regarding social media usage within their homes and 51% indicate that their schools provide no instruction on navigating social media responsibly. This underscores a need for greater support systems and educational resources to promote healthy digital habits among young people.