Germany is grappling with a burgeoning trend of “ghosting” – where newly hired employees sign contracts and then fail to show up for work – exacerbating existing labor shortages and prompting a critical examination of recruitment practices. A forthcoming study by the Competence Centre for Skilled Workforce (KOFA) at the Institute of German Economy (IW), revealed to the “Rheinische Post”, indicates nearly 15% of German companies experienced this phenomenon during the summer of 2024.
The data paints a more complete picture of instability within the German labor market. Beyond initial ghosting, the study also reveals significant churn during probationary periods: 24% of companies reported employee terminations during this initial phase, while 37% saw candidates decline job offers in favor of alternatives. The survey, conducted over the summer of 2024, polled 851 personnel managers across various German businesses.
The rise in ghosting isn’t entirely new, according to Sibylle Stippler, the study’s author. However, the current acute shortage of skilled workers significantly amplifies its consequences. Stippler highlights that transparency, proactive communication and genuine feedback are crucial in mitigating this trend. “The key lies in commitment and trust” she stated. “A positive candidate experience is now demonstrably more valuable than a polished corporate image.
This emerging data challenges traditional recruitment strategies and suggests a deeper issue at play – a potential disconnect between employer expectations and candidate realities. While companies invest heavily in branding and marketing, the study suggests a renewed focus is needed on fostering genuine connection and demonstrating commitment to potential employees “before” a contract is signed. The rise in ghosting isn’t merely a logistical hurdle; it represents a symptom of broader anxieties surrounding job security and career progression within the German economy.