A significant majority of German citizens are demanding greater transparency regarding their heating energy consumption, according to a new survey released by the Bitkom, the German Association for Information Technology, Telecommunications and Media. The findings reveal a burgeoning appetite for real-time data and individualized insights crucial for navigating the nation’s ambitious energy transition goals.
The poll, conducted via telephone with 1,156 German residents aged 16 and above during the late September/early October timeframe of 2025, indicates that 63% of respondents express a desire for smart meters capable of displaying live heating energy usage. This desire reflects a growing frustration with the current system, where consumers often only receive comprehensive consumption data retrospectively, hindering proactive energy management.
Currently, 26% actively utilize heating control or consumption tracking apps, with a further 39% indicating openness to adopting such technology. However, the survey also exposes a crucial point of contention: privacy concerns. A notable 36% voiced apprehension regarding the potential for excessive data collection related to their behavior through digital solutions, highlighting a need for careful consideration of data protection protocols and user consent mechanisms in the rollout of any new technology.
The findings underscore a desire for more than just consumption data. A substantial 62% want more frequent and precise overviews of their heating energy use, while 61% are actively seeking information on energy-saving strategies. Critically, 55% also expressed a desire to understand the carbon footprint associated with their energy consumption, demonstrating a burgeoning awareness of the environmental impact of heating practices at the consumer level.
Political analysts suggest the results present a challenge for the German government, requiring a balanced approach to promote energy efficiency and sustainability while addressing legitimate privacy anxieties. The ability to effectively communicate the benefits of data-driven solutions and safeguard user information will be paramount to ensuring public buy-in and ultimately, the success of Germany’s heating transition. Failure to do so risks undermining public trust and potentially hindering the nation’s progress towards its climate targets.