Germany’s consumer electronics market is stabilizing at a level slightly below its pandemic peak, according to a new study published Tuesday by industry association Bitkom
Current forecasts indicate a marginal year-on-year decline of one percent, bringing the total market volume to €78 billion in 2024 This represents the fifth consecutive year of decreasing revenues following a surge to €93 billion during the height of the COVID-19 pandemic
The games console segment is projected to significantly outperform the market, with anticipated revenues of €107 billion – a substantial increase of 38 percent Flat-screen televisions continue to dominate the consumer electronics landscape, accounting for €285 billion in sales, although this represents a decrease of eight percent compared to the previous year Audio equipment is also expected to see reduced revenues, with a projected volume of €830 million – down 12 percent
Other segments within the traditional consumer electronics market remain relatively stable Audio and video accessories are forecast to generate €163 billion in sales, a decrease of three percent Digital cameras are expected to maintain a similar revenue level of €570 million, while other consumer technology, including Blu-ray and DVD players, media sticks, set-top boxes and interchangeable lenses, is predicted to generate €850 million
The study, based on a survey of over 1,100 individuals aged 16 and over, reveals a broad adoption of diverse video consumption methods within the German population While traditional television viewing via cable, satellite, or antenna remains prevalent, it is now being matched by video streaming Currently, 86 percent of Germans aged 16 and above occasionally watch live television, a decrease from 92 percent last year Simultaneously, 87 percent are streaming videos, programs, or films online, slightly up from 86 percent in 2024
Approximately 40 percent of those who utilize video streaming prefer to consume content on demand, allowing them to watch at their convenience However, traditional viewing habits persist, with 30 percent primarily watching content at scheduled broadcast times (linear television) Another 28 percent equally combine both approaches
The preference for on-demand versus scheduled viewing is notably influenced by age Half of the 16-29 year-old video streamers (50 percent) frequently opt for on-demand content In contrast, among streaming users aged 65 and over, 48 percent continue to prefer watching content at scheduled broadcast times, despite utilizing video streaming services