But Beiersdorf Defies the Trend – What’s Behind the Resilience?

But Beiersdorf Defies the Trend - What's Behind the Resilience?

The Dax index continued to decline in the red zone on Thursday, following a weak start to the trading day, until around midday. By 12:30 pm, the leading index was calculated at around 22,645 points, 0.6% lower than the previous day’s closing level.

Only a few stocks, including those of Beiersdorf, managed to defy the trend. The consumer goods company expects further growth in the United States, despite the tariffs announced by US President Donald Trump on EU goods.

“‘The Dax is currently trading just below the 22,600-point mark and can still hold up quite well in the current geopolitical climate,’ said market analyst Andreas Lipkow.”

The external political tensions between the US and Europe have not yet had a significant impact on the European market. A certain political numbness has developed among investors, as they are experiencing a new diplomatic era. ‘Investors are now waiting for further details and are not being rattled by the commotion, but the theme should not be underestimated,’ Lipkow said.

‘The US market opening today will be closely watched, as it will reveal the reactions of market participants to the quarterly earnings of Salesforce and Nvidia. Some pre-echoes of this have already been seen in the European stocks of the same comparison groups.’ SAP shares, for instance, are currently in the lower half of the price list.

The European common currency was slightly weaker at the end of the day: one euro cost $1.0479 and one dollar was worth €0.9543.