Volkswagen’s core brand, the VW passenger car, reportedly sets the achievement of cost and performance plans as its top goal for management and employees this year, according to a media report.
As a prospective target, a return on investment of 6.5 percent is cited, as per a “Business Insider” article, referencing an “internal strategy paper”. This value was previously lower, the magazine writes, with “only around two percent” mentioned. In its annual report, the Volkswagen passenger car brand achieved an operating profit margin of 4.1 percent in 2023, following 3.6 percent in 2022.
Additionally, the leadership, led by VW brand chief Thomas Schäfer, as reported by “Business Insider”, also sets the “safeguarding of competitiveness and profitability of the global portfolio” as a key goal.