About 26 percent of new car owners would seriously consider buying an Apple vehicle if it were available.
The international consulting agency this week published the results of the New Car Experience Study, in which it asked new car owners how they felt about the quality of more than 45 car brands.
The survey has long asked Americans to rank brands that are available in the country, as well as brands that are not.
However, this was the first time Apple has ever asked consumers.
“Apple is the third highest rated brand with 26% of customers saying they would ‘definitely consider’ an Apple-branded vehicle in the future,” said Alexander Edwards, vice president of strategy at Strategic Vision.
Indeed, 24 percent of respondents said they “like” the quality of Apple products.
Of course, this impression is complicated by the fact that the brand has never actually made a vehicle.