Apple saved about 6.5 billion euros on accessories.
When TF International analyst Ming-Chi Kuo told customers in June 2020 that the iPhone 12 series would not include a charger or EarPods inside the box, consumers were stunned.
Of course, Apple tried to hide behind the goal of being environmentally friendly and noted that by reducing the size of the boxes that the iPhone comes with, 70 percent more devices can be placed in a shipping pallet.
Removing the charger and EarPods from the iPhone case allowed 70 percent more devices to fit on a pallet.
More boxes in one palette would allow Apple to send more phones to users at the same time.
As a result, using smaller boxes would allow Apple to reduce annual carbon emissions by 2 million metric tons, the company said. This is equivalent to removing 500,000 vehicles from the road.
By eliminating the charger and EarPods from the box, Apple has saved a total of 6.5 billion euros so far.
But Apple did not lower the price of its handsets when it removed the accessories from the iPhone case.
At the same time, many iPhone buyers who wanted to quickly charge their iPhones only had the 5W adapters that came in the box with the older models and were forced to spend $ 19 for a 20 W charger and another $ 19 for to Replace EarPods.