Ford to ditch Fiesta – Britain’s most popular car.
The company has no plans for an electric version of the “supermini” of about 21 thousand euros.
This means that the car is likely to be withdrawn from sale within a year.
Ford has sold 4.8 million Fiestas in 46 years and was the number 1 best-selling model for 12 consecutive years from 2009 to 2020.
The next most popular car was the Ford Cortina, with 4.3 million sold from 1962 to 1982.
Ford could create a final petrol Fiesta before the 2030 ban on new petrol and diesel cars.
But cost, shrinking sales due to the rise of new SUVs and what sources call a “reset to the DNA of Ford’s portfolio” mean it won’t happen.
Instead, bosses are focusing on an all-electric future and have promised four all-new, battery-powered cars and five vans by 2024.
They will be a Mustang mach-e, a Puma EV and two mid-size crossovers, but nothing Fiesta-shaped.
The Transit already has an electric version, and a smaller E-Transit Custom is coming soon.
